Our Story
We're Parents Helping Parents Create Happy Homes for Their Babies.
At Nurture&, we create thoughtfully designed nursery furniture that supports growing families through every stage — blending functionality, comfort, and modern design.
Our story
Nurture& was born from a simple need: nursery furniture that’s as comfortable and beautiful as it is functional. As parents, we couldn’t find pieces that matched our aesthetic without sacrificing quality—so we created them, blending comfort, style, and thoughtful design for every precious moment.
When I found out I was pregnant with my first baby, Olivia, my nesting instinct kicked in pretty early—
I started mentally designing her nursery mere hours after finding out I was pregnant (makes sense since my first company, Havenly, specialized in online interior design). I knew I wanted to find pieces that were high-quality yet gorgeous, but also with a focus on functionality - I couldn’t waste any space or money on something that just “looked good.”
Emily Motayed LancasterCo-Founder
When my wife Kristina and I adopted our son Mekhi, we were filled with joy—
and quickly reminded of the same frustration we faced when our first son, Bodhi, was born. The nursery space still hadn’t caught up to what modern families need. Kristina was so instrumental in developing this chair—her vision, her insights, everything. That’s what led us to start Nurture&—to create furniture that feels intentional—pieces that offer real comfort and fit seamlessly into the home.
Aaron SakariaCo-Founder
What We Stand For
Made for parents, by parents. Every detail is thoughtfully designed to support real family life—because we’ve been there.
Your family’s health is our priority. We use only high-quality, non-toxic materials that are safe, durable, and made to grow with your child.
Built to stand the test of time, our furniture is crafted to transition seamlessly from the nursery to the kid years—and beyond.
As a small business, we are able to react more quickly and make decisions based on our principles and core values - Principles > Profit -- Always. We continue to prioritize these values, along with transparency, quality, and exceptional customer support.
Leadership
The amazing team behind Nurture&
Emily Motayed Lancaster
Co-Founder
Aaron Sakaria
Co-Founder
Jill Gruys
CEO
Nikki Kitain
VP - Marketing
Product Philosophy
At Nurture&, we create furniture for real families—modern, diverse, and always evolving. From gliders to cribs, dressers, and kids’ beds, every piece is thoughtfully designed to meet the needs of parenting with comfort, safety, and longevity in mind.
What sets us apart is our focus on premium, non-toxic materials, smart features, and timeless design. Our products are made to last and made to work—from smooth-gliding recliners and adjustable cribs to stain-resistant fabrics. Parenthood doesn’t look the same for everyone—and neither should your nursery.
That’s why we’re committed to inclusive, real-life representation and creating pieces that support you at every stage, in every space.
